Love Fast Live Hard Fashion Dresses
In the age of social media, it's all too easy to find ourselves being influenced by our peers, likewise as celebrities and models.
The consequence of all of this is the fast creation of new trends, which appear in our favorite stores at lightning-quick speed.
And the apparel are so cheap to buy, we oftentimes find ourselves picking up an particular we love in every single colour.
What are Fast Fashion Brands?
Fast manner describes low-cost designs that are quickly transferred from the catwalk to habiliment stores.
Years ago, there were four mode 'tendency seasons' per yr, to coincide with the actual seasons.
Just nowadays, dissimilar trends are introduced much more frequently – sometimes ii or three times per calendar month.
So, how can y'all spot fast fashion brands? Here are four of the main fast fashion signs:
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Are they quick to release clothes after a tendency is seen on the catwalk or modeled by a celebrity or social media influencer?
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Are their clothes produced in big factories where workers are paid unfair wages?
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Do you feel pressured to buy their clothing due to limited availability?
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Are the apparel made from cheap, poor quality materials?
Desire to find out if your favorite clothing brand or store sells fast style?
Read on to find out more about the key culprits, here are 25 fast fashion brands to avert and why:
Biggest Fast Style Brands
This is a Japanese brand that offers casual clothing. They operate in Japan and other international markets
Why shouldn't you shop there? Uniqlo has been hit by a number of controversies in recent years.
In 2015, several labor rights violations were reported from one of their suppliers in China.
In 2016, information technology was alleged that Uniqlo still expected staff to work "excessive overtime" for low rates of pay, in dangerous conditions that had a civilisation of bullying and harassment.
Stradivarius
This Spanish brand sells women's article of clothing. It was adult back in 1994, but in 1999 they were taken over by the Inditex group.
They have over 900 stores worldwide and take been described every bit Zara'southward trendy little sister'.
Continue reading and you'll see the name Inditex' mentioned many times.
They are a company that has been plagued past accusations of poor working conditions and unfair wages.
Topshop
Originally known as Peak Shop, this multinational manner brand sells clothes, footwear, cosmetics and accessories.
There are 500 Topshop outlets in the world, including 300 in the UK.
It's part of Arcadia Group Ltd. which also owns other high street clothing retailers including Dorothy Perkins, Evans, Wallis, Burton and out-of-boondocks retailer Outfit.
Why should y'all avert them?
On more than one occasion, they've shown they are willing to prioritize profit over their people, with workers frequently beingness treated unfairly.
Primark
Known equally Penney's in the Republic of ireland, Primark is an Irish fashion retailer with headquarters in Dublin.
They sell clothes for all age groups, including baby and toddler wear.
Dissimilar some of the other fast fashion stores, they also sell homeware and confectionery.
There are over 350 stores in 12 countries around the world.
Reasons not to purchase from them?
Back in June 2014, labels stitched with SOS messages were establish in items bought from a store in Swansea.
Primark denied whatsoever wrongdoing and branded these messages a hoax, merely how tin can we be sure?
Peculiarly when in June 2014, a client from Ireland constitute another SOS notation from a Chinese prison which declared prisoners were fabricated to work 'like oxen' for 15 hours a solar day.
Rip Curl
This retailer designs and makes surfing sportswear (aka board wear).
They're also a major sponsor in the world of athletics.
They have shops worldwide, including 61 in Australia & New Zealand, 29 in North America and 55 in Europe.
Why should y'all avoid them? Their workshop is in North korea and they've been accused of mod slavery.
USA Fast Fashion Brands
Victoria'south Secret
An American designer, creator, and marketer of lingerie, women'due south vesture, and beauty items.
This is the biggest retailer of lingerie in the USA.
Reasons non to buy from them?
Too many to list.
They include formaldehyde lawsuits, child labor, allegations of transphobia, sexual harassment of their models…
Urban Outfitters
Targeted at young adults, UO offers article of clothing, footwear, beauty products, agile wear & equipment, dwelling ware and music including vinyl and cassettes.
Why should you avoid them?
Their staff aren't paid a living wage (they have fifty-fifty been caught asking staff to work for free on weekends – in the US!
So imagine what they might be doing in countries without much in the manner of employment laws?)
They still use A LOT of constructed fabrics, too.
As well every bit way for men and women GUESS also sells accessories including jewelry, watches, and fragrances.
Reasons not to buy from them?
Dorsum in the 1980s, Approximate's prototype was damaged after they made headlines due to allegations of sweatshop labor.
And in the early nineties, Gauge was revealed to take failed to pay their staff the minimum wage.
Instead of facing court proceedings, they chose to pay over $500k out as backpay to the staff affected.
In 2009, Gucci accused them of trademark infringement and tried to sue Gauge for $221 million.
In the finish, they received $four.7 million.
GAP
This is an American worldwide retailer for clothing and accessories.
Their headquarters are in San Francisco.
They have over 3500 stores worldwide, with around 2400 in the US solitary.
Why shouldn't you shop here?
They've had more than their fair share of labor controversies.
In the past they've hitting the headlines for non paying their staff for overtime, subjecting employees to forced abortion and unsafe working conditions.
During May 2006, employees of ane of GAP'south suppliers revealed they had been working over 100 hours per calendar week and they hadn't been paid for six months.
Some staff even accused the management of sexual misconduct.
Past May 2018, GAP had ended their concern relationship with this supplier (Western Factory).
Fashion Nova
This company is based in the heart of downtown Los Angeles.
They take five retail locations in Southern California.
In 2018, they were the number ane most-searched for style brand on Google.
Much of their success comes down to their strong social media presence on platforms like Facebook and Instagram.
Reasons not to buy from them?
While the clothes might be inexpensive, yous get what yous pay for – the quality is very poor.
UK Fast Fashion Brands
Boohoo
This is an online-only retailer, aimed at customers aged between sixteen and xxx.
They offer a range of products including own-brand garments.
There are over 36,000 products on offer at whatsoever one fourth dimension.
Why should y'all avoid them?
In 2018, they were named and shamed in Parliament for selling £five dresses of such poor quality, clemency shops wouldn't exist willing to resell them.
They were also criticized for encouraging the UK'south throwaway apparel civilization.
Pretty Little Thing
Owned past Boohoo Group, this U.k.-based fashion make is aimed at xiv-24-yr-old women.
Their chief headquarters are in Manchester, UK, but they have offices in London and Los Angeles too.
Reasons not to purchase from them?
Before in 2019, they were accused of removing labels from cheaper branded clothing and re-selling equally their ain – for double the cost.
For example, one customer claimed she had bought a pair of jogging bottoms for £20.
When they arrived, they had a PLT characterization stitched into the seam, but she institute the remains of a Fruit of the Loom (very cheap, bones clothing brand) characterization on the other side.
They besides seem to 'recycle' ranges when it comes to glory-endorsed lines.
Ex-Love Islander Molly-Mae Hague launched 'her' range – but customers insisted information technology had already been available on the website for some time.
New Look
This is one of the original UK fast fashion brands. They get-go opened in 1969 equally a single fashion store.
Nowadays, they're a global concatenation with 895 stores around the world.
Why should you avoid shopping there?
In 2018, New Expect had some financial difficulties, and so they said they would be cut their prices.
But to do so, they must have been cut corners somewhere.
Plus, they still utilize beast products like leather, down, and exotic animal fur.
Missguided
This is a United kingdom-based, multi-channel make that sells clothes to appeal to women anile xvi-35.
They have ranges to suit all shapes and sizes, including tall, petite, and plus size.
Recently, they've launched a menswear brand, 'Mennace'.
Reasons to avoid buying from them?
In 2017, information technology was establish that the make had illegally used fur from cats, raccoon dogs, and rabbits in the production of shoes.
And in 2019, they hit the headlines for selling a £ane bikini while 'celebrating ten years of empowering women'.
We're pretty certain women working in their factories don't feel very empowered working for less than £1 per day.
Peacocks
This brand is now part of the Edinburgh Woollen Mill Group.
They have over 400 Peacocks shops in the UK and more 200 stores located in Europe.
When they get-go opened, they sold home appurtenances and essential wear.
These days, they've re-branded as a 'value mode shop'.
Why shouldn't you store there?
More of the same. Poor quality clothing, depression paid staff.
Oh, and in 2018 they sold an 'inflatable perfect women' described every bit 'sexy' and 'nag gratis'.
Pretty misogynistic if you ask us.
European Fast Style Brands
Mango
This brand offers women's, men'due south, and children's wear collections.
Their biggest market is in Spain, but Istanbul in Turkey has the highest number of Mango stores.
Why should you avert them?
In 2013, an eight-story commercial building in Bangladesh collapsed.
It housed several garment factories, shops, and a banking company, employing nearly 5000 people.
The collapse led to the death of over 1000 people and leftover 2400 injured.
Out of the 29 brands which were identified as using products from the factories, only 9 attended meetings to agree to compensation for the victims.
Mango wasn't one of them.
Oysho
This Spanish wear retailer specializes in homeware and women'due south underwear.
Their headquarters are in Catalonia and they have 650 stores around the world – 190 of which are in Kingdom of spain.
Should you lot avoid them?
Yes. More low quality, inexpensive garments made by staff working in questionable environments.
Massimo Dutti
Although it sounds Italian, this is a Spanish visitor.
Originally, they sold men's clothing, simply they now sell women's and children's clothes, plus a range of perfumes.
They have 781 stores across 75 different countries.
Why shouldn't you shop here?
They're endemic by Inditex Grouping (need nosotros say more than) and they sell cheap, low-quality article of clothing that only serves to fuel the throwaway gild.
Did you lot know this stands for Hennes & Mauritz? No? Well, now you lot do!
This is a Swedish multinational retail company which sells fashion products for adults and children.
With over 3,500 stores in 57 countries, this is the second biggest global clothing retailer.
Reasons not to buy from them?
Their staff receives depression wages – and the visitor has also been accused of 'copying models from high-end brands'.
Zara
This Spanish clothing retailer offers fast-fashion products for adults and children, including clothing, shoes, accessories, swimwear, perfume, and beauty products.
In 2017, they offered 20 wear collections, with around 12,000 designs being sold each year.
Rumor has it that Zara only needs a calendar week to design and produce a new product and get it into stores.
The industry average? Half dozen months.
That's what we mean by fast manner.
Zara has over 2000 stores in nearly 100 different countries.
Why should you avoid them?
They've been accused of subjecting workers in Brazil to slave-similar working weather condition.
Most Popular Fast Fashion Brands
Also known as "the three stripes company", Adidas was founded in Frg.
They design and make footwear, dress, and accessories.
They're the biggest manufacturer of sportswear in Europe and come second just to Nike when it comes to international manufacturers.
Reasons to avoid buying from them?
Well, when it comes to labor weather and sustainability, they don't fare too badly.
But they are still producing a large number of fashion garments – and most of them are not made using sustainable materials.
Plus, they still use animal products like wool, downwardly, and leather in the creation of their products.
ASOS
This make proper noun is an acronym of "as seen on screen".
They are a British online-only retailer selling fashion products and cosmetics.
They sell more than than 850 brands plus their ain brand items.
They transport products to 196 countries and take a popular mobile shopping app.
They found themselves under scrutiny in 2019 after posting an image on social media depicting i of their models wearing a dress held together with bulldog' clips.
Many of their followers said doing things like this would have a huge impact on youngsters contesting torso paradigm bug and questioned why they didn't simply:
a) find a model to fit the dress
b) find a wearing apparel to fit the model.
HOT TOPIC
This retail chain sells clothes and accessories influenced by popular culture.
Primarily, their products are aimed at people who are interested in gaming and stone music.
They've sponsored a number of music events such every bit Ozzfest, Sounds of the Hole-and-corner, and the Taste of Chaos tour.
Why should you avoid them? They offer more of the same – poor quality garments which don't concluding.
Shein
This online retailer offers clothing, beauty products, and accessories for men, women, and kids.
They besides offer a plus-size range.
Reasons not to buy from them?
Similar many other companies, they take images from loftier-end fashion retailers. And then they try to reproduce these items every bit cheaply as possible.
But what you end up receiving rarely looks annihilation like the motion picture you lot saw on the website.
Needless to say, they've found themselves in a lot of problem for copyright infringement and reproducing photos of influencers and celebrities without permission.
Oh, and they don't requite much abroad nearly their bear upon on animals and our world.
Nasty Gal
This online retailer sells women'southward clothing, shoes, and accessories.
Once again, they don't tell consumers much nearly the touch their operations have on the planet, animals, and humans.
How to Avert Fast Manner
There is nothing wrong with wanting to purchase a new outfit and the prices can seem enticing.
But while fast fashion might seem cheap, at that place is a fast way environmental affect, so it comes at a price.
Looking for ways to avoid fast fashion? Effort our tips:
Purchase from sustainable wear brands
There are enough out there, including:
TEN TREE
I dearest their comfortable and archetype approach to fashion
Beya Made
Organic Nuts
The almost comfortable essentials for women of all sizes
Neu Nomads
Don't buy and then much 'stuff'.
Fifty-fifty the most ethical mode retailers make some kind of environmental footprint.
If ownership clothes makes you happy, endeavour to detect something else to bring y'all joy instead.
Look for better quality article of clothing
When yous practice determine to purchase, run a few quick tests to check the quality.
Await at the stitching, hold information technology up to a vivid lite to check it'due south non see-through, make sure zippers are marked with "YKK" and check if there are any spare buttons or thread fastened.
It won't take you long and is a great way to brand sure you lot're spending your hard-earned cash wisely.
Shop in thrift stores or charity shops
Or check out the listings on eBay. You lot might even find a bargain!
Share and swap clothes with friends
Got a friend or family member who wears the same size equally you?
Consider buying garments yous can share.
You'll cut your own costs every bit well as reducing your environmental touch.
Rent clothes for special occasions
If you need a cocktail dress or brawl gown, why not think nigh hiring one?
Chances are, you'll simply be wearing information technology once anyhow.
Have you lot got a favorite "irksome" fashion make? Permit us know in the comments.
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References & Further Reading
Wikipedia
VOX
NY TIMES
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